100% That Firm: Lizzo’s Attorneys Score Trademark Victory

100% That Firm: Lizzo’s Attorneys Score Trademark Victory

Attorneys from New Jersey’s Chiesa Shahinian & Giantomasi have overcome pushback from the U.S. Patent and Trademark Office to singer and rapper Lizzo’s efforts to trademark the phrase “100% That Bitch.”

An examiner for the office denied Lizzo’s application to trademark the phrase for imprinting on clothing, calling it ubiquitous and widely used by others.

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